MAKING WAVES + DESIGN CAMP (2019)
As an instructor with the NC State University Design Lab for K-12 Education, I worked with a co-instructor to develop a studio project
for high school students on branding.
The theme for this camp season was water. Students were asked to develop a concept for a new water park in Raleigh, North Carolina. Students worked in teams to establish brand attributes based on assigned personas before developing logos, signage, and merchandise.